Unlocking LinkedIn for writers and creative types ... it's a mindset thing

Writers and creative types flock to eye-catching sites like Instagram or specialised platforms to host and promote their work. They see LinkedIn as business-like and its users as gate-keepers of a rules-bound universe for job-seekers. In other words 'boring' and 'uncool'. That view is reductive, and here's why.

With the right mindset, LinkedIn can be transformed from a boaster to booster platform. For writers and journalists, at the very least, it is an excellent clipping repository, which is the best form of resume, and with some imagination it could be developed into a lively portfolio, and a formidable networking resource.

On a personal level, as a tool I've managed to pick low-hanging fruit on LinkedIn - signaling when I publish something new or complete an assignment worthy of promoting - but there is certainly more I could do.

Understanding LinkedIn's unique value

LinkedIn comes across as a social network for corporate professionals or business types, at least. But it also provides writers, designers and others in the creative sector an excellent platform to showcase their work to new audiences with clout and cash.

Instead of seeing LinkedIn just as a job-search tool, envision it as an evolving and highly visual portfolio that captures your creative essence. For instance, a writer or designer specialising in clean technology can add stories and ideas on emerging trends, even helping to attract clients from that industry.

Crafting a compelling profile

Your LinkedIn profile acts as your digital calling card. To make a strong impression, start by forming a headline that sums up your expertise and interests. Rather than simply stating your job title, highlight your unique skills along with your specialties.

For example, freelancers can add their specialisations or passion projects to the profile title - i.e. 'Freelance travel writer, life-time adventure-seeker looking for next mountain to climb'. It accents your niche, improves your profile's searchability, and shows a bit of daring and humour.

Consider adding a summary section that speaks to your passion for storytelling or creating experiences, or designing with weird and wonderful materials. Including metrics or key accomplishments, such as 'published over XY articles in major travel magazines' or 'designed the cover for XY magazine's 20th anniversary edition', can significantly strengthen your profile as well.

Showcasing real work

Perhaps an obvious tip, but an effective way to use LinkedIn as a clipping repository or showcase is by consistently sharing your published articles or latest creative outputs. LinkedIn supports long-form content publishing, allowing you to expand upon your expertise visually, too.

When you share your work, include a brief description highlighting key insights or take-aways. This approach not only encourages more engagement but also cements your role as a thought leader. For example, if you've written an article that received thousands of views, mention it in your post to attract further attention. Or offer some insight about the crafting or material-gathering processes behind your latest design.

Engaging with the community

It might not seem like it at times, but LinkedIn is more about networking than self-promotion. Join groups and discussions related to writing, designing, crafting ... in order to connect with fellow creatives. Engaging in meaningful discussions and providing feedback on others' work can help you establish a strong network.

For example, commenting on a popular post or article can attract attention and spark connections with potential collaborators. And follow influential figures in your industry or artistic community. Their posts can offer insights, and your interactions can raise your profile's visibility.

Tailoring your network

To enhance your LinkedIn experience, tailor your network deliberately. Connect with fellow writers, media specialists, artists, film-makers, sound engineers, photographers ... and don't be afraid to reach out to related professionals, such as those in marketing, advertising, and public relations.

Research indicates that professionals with diverse networks are 70% more likely to secure new opportunities. These connections can open doors and expand your understanding of how your work fits in various fields, and commercially. A strong network can lead to opportunities for roles that may not be publicly advertised.

Creating interest-teasing posts

Engage your LinkedIn audience by crafting interest-teasing posts. Share snippets of your work, give behind-the-scenes insights, or pose stimulating questions related to your writing or craft.

These types of posts can spark conversations and encourage comments from others in your network. They are also more fun to craft than simply boasting about your accomplishments or name-dropping, which can be off-putting for people who are more reserved or prefer to focus on their work, not promoting themselves.

Remember, authentic posts that really show your unique perspective resonate better with audiences, fostering more engagement. For example, asking questions like 'What challenges do you face when writing/designing/crafting for industrial clients?' can lead to valuable exchanges.

Leveraging LinkedIn for job opportunities

While showcasing your work is essential, LinkedIn is also a powerful tool for job-hunting. Many companies post openings specifically for writers and creatives, streamlining the process of finding suitable positions.

Set up alerts with specific keywords relevant to your niche, and check the job board weekly for new opportunities. Be proactive! Reach out to recruiters specialising in creative roles; their insights can provide a roadmap to success in navigating the job market.

Seeing your art from different angles - Wix Media

In tune with industry trends

LinkedIn also helps you stay informed about industry trends. Follow reputable publications, organisations, and thought leaders to receive real-time updates about developments in your creative field.

It will help you spot new opportunities and stay competitive. Sharing your thoughts or asking questions about these trends can also solidify your position as an informed or curious voice in your field, potentially leading to more followers and engagement.

The bottom line

LinkedIn is an underestimated asset for writers and creatives. By reshaping how you view and use it - transforming it from a meat and potato resume to a vibrant story of your life and work - you can showcase your talent, cultivate a community, and tap into new opportunities.

With some commitment to refining your profile, sharing engaging content, and building a diverse network, LinkedIn can become a set piece in your career arsenal rather than an afterthought.

[Written with Wix AI suggestions]