Drama pop masquerading as marcoms
- Crille Nielsen

- Aug 9, 2024
- 2 min read

The more connected you become to your device and its not-so-quiet whispers and reminders, the more you begin to discern the value of information in the truest or original sense of the word. Something that 'informs', helps or perhaps even enlightens if you're lucky. But you're also subject to a litany of posting and posturing masquerading as narratives aimed at influencing and even cajoling readers/watchers into making decisions that favour something/someone over another.
You see it in marcoms and socials but also in everyday exchanges. 'My drama is more worthy than yours... today at least!' Good communication is a fine line between storytelling with the goal of promulgating better understanding and drama pop aimed at piercing the noise. It doesn't take a cynic to see through it. Savvy denizens and consumers know when they're being manipulated. As media and communication professionals it is up us to tread that line with great care and responsibility.
That said, on a bit of a break from the paid-for words business over the summer, I started thinking about this 'drama as life' idea and it morphed into some prose. Superimpose a puppy love story if you like. Add a guitar riff or synth melody and you might even have a song. It's not for me to delimit the possibilities or try to 'influence' anyone. Or is it?
Here goes nothing...
DRAMA POP
Don’t be proud
Just dial it back
Don’t play it out
Then flee the fight
Don’t cry aloud
Love’s loser game
Don’t drown in drama
And steal the light
Don’t eat these words
Press pause for now
Don’t dictate rules
You know aren’t right
Another time
Dream-filled trance
No happy ending
Full dramatic dance
Another day
With parting glance
All hurting emojis
Such piercing lance
Another love
Perhaps different times
Keep options open
In pop romance
Images: 'Over-dramatic in the online world', created with Wix AI Image Creator.



Influence can work in mysterious ways. When we suspect/realise the influence, especially in the case of misinformation, we feel uncomfortable. We do not want to be wrong, even when we feel that something is questionable (fishy came to mind). Recently I came across an article in nature reviews psychology on the subject of discomfort related to information, misinformation and correction (context: psychology). Maybe interesting to know. Here it is: https://www.nature.com/articles/s44159-021-00006-y